Sport
As Yıldız Holding, we proudly support Turkish sports under different kinds of sports and different categories with Ülker and other sub-brands as sponsors.
Yıldız Holding continues to support our National Football Teams
Between 2007 and 2016, we sponsored our National Football Team through our leading brand Ülker, and additionally supported junior teams as well as children’s and schools’ football activities.
As of May 21, 2021, our collaboration with Turkish Football Federation restarted once again with Ülker being the sponsor. In this context, we will be the Official Sponsor of our Men’s National Football Teams, and the Main Sponsor of our Women’s National Football Teams and eNational Teams until 2026.
We will continue to support sports clubs
In addition to our support for National Teams, we contribute to the successes of various sports clubs through our collaborations in various types of sports.
Ülker Sports and Event Hall
Having been opened in 2012, Ülker Sports and Event Hall is a multi-purpose indoor arena with a seating capacity of 15,000 spectators which hosts the games of Fenerbahçe Sports Club’s men’s and women’s basketball teams. Located in İstanbul’s Ataşehir, the hall can also host the games of many more indoor sports other than basketball. This multi-purpose hall also hosts exclusive art events, concerts, live music shows and musicals, where world-famous names had given unforgettable performances. On the other hand, the training sessions of Fenerbahçe’s junior teams are held in Metro Energy Hall and Fenerbahçe wheelchair basketball team’s games are played in the subject hall.
Ülker Stadium Fenerbahçe Şükrü Saracoğlu Sports Complex
Following the signing of an agreement between Ülker, Yıldız Holding’s leading brand, and Fenerbahçe Sports Club, Şükrü Saracoğlu Stadium, which has a seating capacity of 50,350 spectators and hosts the games of Fenerbahçe Football Team, has been officially known as Ülker Stadium Şükrü Saracoğlu Sports Complex.
Fenerbahçe
We started to place Ülker’s advertisements on jerseys of Fenerbahçe Men’s Football Team players in 2009. Starting from 2015, the advertisement of Ülker has been replaced with Halley, one of the well-known sub-brands of Ülker.
Beşiktaş, Galatasaray, Trabzonspor
We support the financial performances of Turkey’s leading football clubs through placing virtual advertising.
We Support Zeliha Ağrıs, Our Gold Medal Winner in the World Championship
As Yıldız Holding, we have been the energy sponsor of Zeliha Ağrıs, the gold medal winner in European and World Championships in taekwondo, through Metro, one of our leading brands under Ülker. We wish continued to our national taekwondo player.